Coca-Cola Amatil (CCA)

NGG Advises Coca-Cola Amatil (CCA) on Introducing New FMCG Products and Tea Project

Coca-Cola Amatil (CCA) is one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in the Asia-Pacific region and a prominent bottler of Coca-Cola Company’s products worldwide. CCA continually redefines its approach to create long-term sustainable value by pursuing growth through positive impacts on people, customers, partners, consumers, the environment, and the community.

NGG was engaged by Group Managing Director Terry Davis to source FMCG products (ready-to-eat meals, condiments, and snacks) from India for SPC Ardmona, CCA's food business. Under Mr. Davis’s leadership, CCA has transformed from a primarily carbonated beverage company into a diversified beverage and food company, with a portfolio that includes spring water, fruit juices, coffee, flavoured milk, SPC Ardmona packaged fruit and vegetable products, and premium alcoholic beverages.

NGG’s team made regular visits to India, meeting with manufacturers and identifying several potential food lines suitable for SPC Ardmona. During these visits, NGG also sourced organic tea, which was presented to the GMD.

Following this, NGG was invited to assist with CCA's Tea Project after CCA acquired Grinders Coffee and entered the hot beverages sector. NGG supported the tea project team in sourcing organic teas and collaborated with various business units within CCA, including senior management, procurement, quality assurance, legal, retail, sales, marketing, and distribution teams. NGG played a key role in developing and launching SIMPLICITEA TEA for CCA and secured a three-year contract to supply private-label tea to CCA.