Cricket Legend Allan Border

NGG Sports Secures Five-Year Contract for Cricket Legend Allan Border

NGG Sports serves as a trusted advisor and manager for top sporting professionals and organisations across Australia and India. With a commitment to building strong relationships, we maximise our clients' strategic capabilities and unique brand value. By leveraging the qualities our clients have built in sports, NGG Sports creates new commercial opportunities by tapping into our deep networks and understanding of the Australia-India corridor.

We believe that the characteristics of success in sports - dedication, resilience, and leadership - are directly transferable to the business world. NGG Sports works to unlock opportunities that elevate the value, brand, and assets of its clients. We understand the interconnectedness of sport, business, and culture, and we help individuals and organisations gain a competitive edge.

One of our notable clients is cricketing legend Allan Border AO (AB), with whom we have been working since 2017. Over the years, NGG Sports has successfully secured various opportunities for AB, including a five-year contract with Australia’s largest solar company, Sunboost, where AB continues his role as brand ambassador. This partnership has provided significant success and growth in sales for the company.

A member of the inaugural ICC Cricket Hall of Fame, AB was inducted into the Australian Cricket Hall of Fame in 2000 and the Sport Australia Hall of Fame in 1990. He was named Australian of the Year in 1989. In his honour, the India-Australia Test series is now known as the Border-Gavaskar Trophy, and the Allan Border Medal remains one of the most prestigious awards in Australian cricket.

NGG Sports is proud to represent cricket legend Allan Border and to continue delivering value through strategic brand partnerships.