
From Western Australia to India: Mumbai Diaries
28 July 2022
Advised the Western Australia Government on its largest-ever India mission (110 members, 75 businesses), driving key business outcomes and enhancing market visibility.
Indian consumers choose a ‘garland of brands,’ a ‘mosaic of tradition and modernity.’ Profundity and pragmatism co-exist. There are many mini-India’s which fragment and fuse in interesting ways. Changes in India are more of the ‘morphing’ kind (amoeba-like) than the ‘moulting’ kind (butterfly-like). Individualism is rising but so is social cohesion; while people of other countries have six degrees of separation between them, Indians have six degrees of connection between them, driven by convergence of aspiration among its diverse people.
Click here to read the full article!
Advisory. Advocacy. Advantage.
Let’s discuss how we can support your strategic objectives.