From Western Australia to India: Mumbai Diaries

Advised the Western Australia Government on its largest-ever India mission (110 members, 75 businesses), driving key business outcomes and enhancing market visibility.

Indian consumers choose a ‘garland of brands,’ a ‘mosaic of tradition and modernity.’ Profundity and pragmatism co-exist. There are many mini-India’s which fragment and fuse in interesting ways. Changes in India are more of the ‘morphing’ kind (amoeba-like) than the ‘moulting’ kind (butterfly-like). Individualism is rising but so is social cohesion; while people of other countries have six degrees of separation between them, Indians have six degrees of connection between them, driven by convergence of aspiration among its diverse people.


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