Government of Western Australia

Newland Global Group (NGG) Impact: Strengthening WA’s Trade and Investment Ties with India

Background:
Newland Global Group (NGG) was engaged by the Western Australian Government to execute a high-level trade and investment mission to India. The goal was to build long-term, strategic relationships with key sectors in India’s rapidly growing markets, positioning WA as a leading partner in critical sectors such as primary industries, mining, education, renewable energy, sports, and creative industries.

Approach:
NGG’s approach centred on facilitating strategic engagements and fostering key partnerships. Key components of the mission included:

1. Parliament Engagement: Organising an immersive visit to the Indian Parliament, which provided WA delegates with firsthand exposure to India's legislative and policy-making landscape.
2. High-Impact Business Meetings: Leveraging NGG’s extensive network to arrange over 40 strategic meetings across key sectors, including primary industries, mining, energy, technology, and sports, ensuring each session created a pathway for collaboration and future business opportunities.
3. Sports and Elite Training: NGG facilitated a crucial meeting with one of India’s largest sports conglomerates to explore sports education, elite training, and international event collaboration with WA.
4. Influence through Thought Leadership: NGG crafted detailed content pieces that amplified WA’s trade and investment mission in India. These articles were distributed across multiple channels, including social media, NGG’s executive database, and the company’s website, significantly enhancing Western Australia’s visibility and positioning in the Indian market.

Results:
NGG’s intervention resulted in measurable outcomes:

• Over 40 High-Level Meetings: Facilitated engagements with key decision-makers in sectors aligned with WA’s growth strategy.
• Premium Market Entry for WA Seafood: Enabled Geraldton Fishermen’s Co-operative (GFC) to secure a distribution partnership with India’s leading cold-chain importer, Empire Foods. This strategic alignment positions WA lobster for scale access into India’s luxury hospitality and retail segments - unlocking new export channels for high-value primary produce. The partnership was made possible through a targeted meeting organised by NGG with Empire Foods as part of the business delegation to India.
• Strategic Content Reach: NGG’s content was distributed to senior executives across Australia and India, positioning WA as a trusted partner in India’s dynamic sectors.
• New Business Channels: Facilitated introductions and early-stage discussions with potential partners in mining, renewable energy, and sports sectors, laying the groundwork for future investments and joint ventures.
• Increased Visibility: NGG’s strategic content helped establish Western Australia’s thought leadership across key industries in India, reinforcing the state’s value proposition to Indian stakeholders.

Conclusion:
NGG’s strategic facilitation enabled the Western Australian Government to strengthen its trade and investment relationship with India, delivering long-term value across multiple sectors. By leveraging local networks, facilitating high-impact engagements, and creating thought leadership, NGG positioned WA as a forward-thinking partner in India’s growth story.