Modi’s drive for Brand India

In 2014, the average Indian voter was restless for change. Regular revelations about corruption scandals, frustrating policy paralysis, incessant price hikes and widespread unemployment all coalesced in a virtually stalled economy. In polls that year, the Indian electorate delivered the Bharatiya Janata Party to government with an absolute majority and a mandate to follow through on its policies without restraint, a result not seen in Indian politics for some three decades.

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