Cricket Australia partners with India’s HCL for digital transformation

Cricket Australia has signed a multi-year partnership with Indian tech giant HCL Technologies as its official digital technology partner. HCL will revamp CA’s digital products like the CA Live app, cricket.com.au, and community tools such as MyCricket. The collaboration aims to elevate the digital experience for fans, players, and communities. Natasha Jha Bhaskar of Newland Global Group sees this as a springboard for more India-Australia sports-tech collaborations, leveraging Australia’s sports analytics edge and India’s tech appetite.

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